Cheetos Will Debut Their New Cheetos Popcorn At The Super Bowl

Cheetos fans get ready for an exciting announcement! Cheetos has unveiled its biggest product launch in a decade to bring you the all-new Cheetos Popcorn! Available in both Cheddar and Flamin’ Hot flavors.

The new ready-to-eat popcorn swaps classic flavors of butter and salt with cheesy and spicy flavors that will fulfill all your snacking needs — it’s about time we all step up our snacking game. Don’t worry, just like classic Cheetos, the popcorn will leave that delicious cheesy dust on your fingertips. By the way, the official name for that orange and red dust is called Cheetle!

The new Cheetos Popcorn is available now nationwide in 7.0 oz. Cheddar bags and 6.5 oz. Flamin’ Hot bags with a suggested retails price of $3.99 and $1.89 for 2 oz. bags.

“We’ve seen the way Cheetos lovers don their red- and orange-dusted fingers like a badge of honor, and we’re always looking for ways to help them step up their snacking game,” said Brandi Ray, senior director of marketing, Frito-Lay North America. “The only way to truly take popcorn to the next level is to add the iconic Cheetle, the cheesy dust that will entice Cheetos fans to snack on this popcorn all year long.”

https://www.cheetos.com/products/new-cheetos-cheddar-popcorn-flavored-snacks Source: Frito-Lay

To kick off their new product launch, Cheetos will be a part of the Super Bowl commercial lineup and it’s starring ’90s hip hop icon, M.C. Hammer. To view the Cheetos Super Bowl 2020 Teaser video view HERE. Be sure to catch the full 30-second commercial during the big game on February 2, 2020.

“Cheetos is such an iconic and beloved brand that has gained even more popularity in the last decade, so we saw the Super Bowl as the only fitting place to debut our biggest product launch in a decade with Cheetos Popcorn,” said Rachel Ferdinando, svp and chief marketing officer of Frito-Lay North America, in a statement. “And of course, joining our mischievous brand identity in a playful way with MC Hammer was a perfect fit. It’s two icons coming together—Cheetos and Hammertime—in a relatable story about the Cheetle that sticks to everyone’s fingers when eating Cheetos.”